From Wikipedia, the free encyclopedia
Yahoo! Korea Corporation was the
affiliate of , founded in September 1997. Its headquarters was the Yahoo! Tower on
district of . Because there wasn't many users the company announced the exit of the affiliate on Monday, December 31, 2012.
. . . Archived from the original on .
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Literal meaning
"Chinese-Eminent"
Eminence of/by the
(: 華人之碩; : 华人之硕)
AsusTek Computer Inc. (: 華碩電腦股份有限公司; : 华硕电脑股份有限公司; : Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī; stylized as ASUSTeK or ΛSUS, pronunciation:
) is a Taiwanese
computer hardware and electronics company
in , , . Its products include , laptops, , mobile phones, networking equipment, , projectors, , , , multimedia products, peripherals, wearables, , , and . The company is also an original equipment manufacturer (OEM).
Asus is the . Asus appears in ’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.
Asus has a primary listing on the
under the ticker code 2357 and a secondary listing on the
under a ticker code ASKD.
The company is usually referred to as "Asus" or Huáshuò in
(: 華碩; : 华硕, literally "Eminence of/by the Chinese [people]"). According to the company website, the name Asus originates from , the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings. The company's slogan/tagline was "Rock Solid. Heart Touching", then "Inspiring Innovation. Persistent Perfection." and is currently "In Search of Incredible."
Rock Solid. Heart Touching ()
Inspiring Innovation. Persistent Perfection ()
In Search of Incredible (2014–present)
Asus was founded in
in 1989 by , Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at
as . At this time, Taiwan had yet to establish a leading position in the computer-hardware business.
would supply any new processors to more established companies like
first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering . According to the legend, the company created a prototype for a motherboard using an , but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with their motherboard. Asus solved Intel's problem and it turned out that Asus' own motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors.
In September 2005 Asus released the first
accelerator card. In December 2005 Asus entered the LCD TV market with the TLW32001 model. In January 2006 ASUS announced that it would cooperate with
to develop the VX series.
On 9 March 2006 Asus was confirmed as one of the manufacturers of the first
models, together with
and . On 8 August 2006 Asus announced a joint venture with . On 5 June 2007 Asus announced the launch of the
at . On 9 September 2007 Asus indicated support for , announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. ASUS subsequently released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics);
(focused on OEM manufacturing of motherboards and components); and
(focused on non-PC manufacturing such as cases and molding). In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.
On 9 December 2008, the
announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible
devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."
On 1 June 2010, Asus spun off
Corp. In October 2010, Asus and
announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category. The two companies had produced six Garmin-ASUS branded smartphones over the prior two years.
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to
An Asus shop in Hong Kong
Asus has its headquarters in , , .
As of 2009 Asus had manufacturing facilities in
(, ), Mexico () and the Czech Republic (). The Asus Hi-Tech Park, located in , covers 540,000 m2 (5,800,000 sq ft).[]
Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.
Asus' products include 2-in-1s, laptops, tablet computers, desktop computers, mobile phones,
(PDAs), , , , graphics cards, sound cards, , , ,
An Asus Fonepad
210 silent graphics card
An Asus x21 ultrabook
An Asus motherboard
Asus Nvidia GeForce GTX 1080, a PCI Express 3.0 x16 graphics card
Asus also launched many -based smartphones, predominantly with
rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets like ,
countries. It is known as the
series. Prior to the ZenFone line, Asus has released feature phones such as the
and smartphones running on
during the mid-2000s.
ZenFone 4 (available in either 4-inch or 4.5-inch variant)
ZenFone 2 laser
ZenFone 3 (Latest Smartphone)
ZenFone Max
ZenFone Selfie
ZenFone Go
ZenFone 2E - made specifically for
and released in 2015
Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as Padfone series. The product lineup are:
PadFone (A66)
PadFone 2 (A68)
PadFone Infinity (A80)
PadFone Infinity Lite (A80C)
new PadFone Infinity (A86)
PadFone E (A68M)
PadFone X (A91)
PadFone S (PF500KL)
PadFone Mini (PF400GC)
PadFone Mini 4.3 (A11)
PadFone X Mini (PF450CL, US only)
Most of Asus' smartphones are powered by
processors, with the exceptions of few Padfone series and some ZenFone 2 models that use .
Republic Of Gamers
K/A Series
Chromebooks
Asus MeMO Pad road show
Two generations of the , manufactured for and branded as , were announced on 27 June 2012 for release in July 2012. On July 24, 2013, Asus announced a successor to the . Two days later, it was released. Asus has also been working with
in developing
convertible tablets. In 2013, Asus revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the Transformer Book Trio. The keyboard can be attached to a third party monitor, creating a desktop-like experience. Asus is also known for the following tablet computer lines:
Eee Pad Slider
ASUS ZenPad 7.0, ZenPad 8.0, ZenPad S. 8.0
Released Q4 2015. ZenPad Z8, Z10, 3S 10, C7.0.
GPU Rack Server
ESC8000 G3 (Up to 8 GPU high density & hybrid computing)
2-Way Rack Server
RS720Q-E8-RS8-P
RS720Q-E8-RS12
RS700-E8-RS8 V2
RS700-E8-RS4 V2
RS500-E8-RS4 V2
RS500-E8-RS4 V2
RS400-E8-PS2-F
RS400-E8-PS2
RS720-E8-RS24-ECP
RS540-E8-RS36-ECP
RS520-E8-RS12-E V2
RS520-E8-RS8-E V2
1-Way Rack Server
RS300-E9-PS4
RS300-E9-RS4
RS200-E9-PS2-F
RS200-E9-PS2
RS100-E9-PI2
2-Way Tower Server
TS700-E8 V3 Series
TS500-E8-PS4 V2
1-Way Tower Server
TS300-E9-PS4
TS100-E9-PI4
VivoPC series
ROG series
Gaming series
Chrome Devices
All-in-One PCs
Portable AiO
Since its launch in October 2007, the
has garnered numerous awards, including
Asia’s Product of the Year, Stuff Magazine’s Gadget of the Year and Computer of the Year, ’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner.
Asus subsequently added several products to its Eee lineup, including:
, a compact
, an all-in-one touchscreen computer housed in an LCD monitor enclosure,
, a plug-and-play wireless controller for the PC platform that translates users’ physical hand-motions into corresponding movements onscreen
, is a tablet computer that runs the Android operating system
, the successor to the original Transformer.
On 6 March 2009, Asus debuted its Eee Box B202, which
saw as "the desktop equivalent of the ASUS EeePC", (the "Asus Eee Box" computer line was later renamed in 2010 to "ASUS EeeBox PC").
Asus N55 S Package
Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.
Asus sells
under the name ASUS O!Play.
Asus produces the R700T GPS device, which incorporates .
ASUS promotional model and ROG products
Republic of Gamers is a brand used by Asus since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories oriented primarily toward . The line includes both desktops and high-spec laptops such as the Asus ROG Crosshair V Formula-Z Motherboard or the Asus ROG G751JY-DH71 Laptop.
Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the ASUS GX software while also supporting Open AL and DTS-connect. In July 2008 ASUS launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1 connection of the Xonar DX. ASUS then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.
In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124db SNR rating and precision audio clock tuning. In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form. During Computex 2010, ASUS introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset. In August 2010, ASUS released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105db SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.
Asus entered the box-PC market with the Vivo PC line in November 2013. ASUS VivoPCs come without a pre-installed Windows operating system.
On 23 Oct 2013 ASUS launched two models of VivoPCs in India. VivoPC was initially announced with Intel Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped by Intel Core series processors.[]
In 2013, Asus released the MB168B, a USB 3.0-powered, portable external monitor. The base model shipped with a resolution of , while the MB168B+ had a resolution of . At the time of its release, the MB168B+ was the only 1080p portable monitor. According to Asus, it is the "world’s slimmest and lightest USB monitor".
In 2000, Asus launched Green ASUS, a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus pursues green policies in "Design, Procurement, Manufacturing, and Marketing."
In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.
In 2007, Oekom Research, an independent research institute specialising in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".
In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool () Gold Awards for its products, including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received
certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008,
conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.
In April 2008, Asus launched its "PC Recycling for a Brighter Future" program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/ monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the
Stem Cell Center.
In September 2008,
discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software. Both physical machines and recovery CDs contained confidential documents from
and other organizations, internal Asus documents, and sensitive personal information including .
At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media. It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.
On 23 February 2016, Asus settled a lawsuit filed by the American . The lawsuit revealed the presence of critical security flaws in the company's home network routers, which put hundreds of thousands of consumers at risk. The insecure "cloud" services led to the compromise of thousands of consumers’ connected storage devices, exposing their sensitive personal information on the internet. The breaches took place during the course of Asus' marketing campaign which advertised its routers as including numerous security features that the company claimed could "protect computers from any unauthorized access, hacking, and virus attacks".
. Asus 2015.
. . April .
. Brandingtaiwan.org. 23 October .
. ASUS website. ASUS 2009. ASUS comes from the last four letters of PegASUS, the winged horse in Greek mythology that represents the inspiration of art and learning. However it is not pronounced like the "ASUS" in PegASUS,
. Hw.by 2010.
Maks, Kurmaz.
[Interview with ASUS]. –? (in Russian). Archived from
on 24 March . Компания ASUS образовалась в 1989 году [...] Ее название образовано от английского слова "PegASUS" [...] Была взята только часть названия – "ASUS", чтобы быть в начале списка по алфавиту. [Translation: The ASUS company formed in 1989 ... Its name is formed from the English word "PegASUS" ... [We] took only part of the name: "ASUS", in order to be at the beginning of alphabetical order.]
. Official website. ASUS. 2009.
. Marshall Cavendish International Asia Pte Ltd. 28 February .
. <. 3 January .
. PC Mag. 11 August .
John, Walko (9 March 2006). .
2009. Microsoft (NSDQ: MSFT) says three companies have built working models – Samsung, ASUS, and Founder, China’s second largest PC maker. The Samsung and ASUS devices are expected to be in stores by April, and the Founder device in June.
from the original on 13 September .
. PC Pro. 4 January .
. USA Today. 16 May .
Kubicki, Kristopher (3 January 2008). . DailyTech 2009. Under the new corporate entity, ASUS employees were paid out all pension plans regardless of maturity as of 1 January 2008. All employees at the two new companies must start their tenure from scratch.
. Open Handset Alliance. 9 December .
. Archived from
on 27 February 2011.
Spurbeck, Jared (3 January 2013). . . Archived from
on 7 January .
Condliffe, Jeff (2 January 2013). .
"." ASUS. 10 of 67. Retrieved on 15 March 2010. "ASUS has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan.".
Gaurav Dutt (6 June 2015). . All Gadget Buzz. ASUS declared to also launch a cheap variant along with two major versions as they're going to do at Malasyian launch on April 21.
Ciaccia, Chris (27 June 2012). .
. Phone Arena. Phone Arena 2014.
. Forbes. 18 April .
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. Stuff.tv.
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Annie Huang, Associated Press. "[]." 25 March 2011.
Santo Domingo, Joel (2 June 2008). . PCMag.
from the original on 24 April . At the Computex show on Monday in Taipei, Taiwan, ASUS introduced a slew of products, including the Eee Box B202. The Eee Box is the desktop equivalent of the ASUS EeePC.
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on 3 August .
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Cargile, Anthony (20 September 2008). . The Coffee Desk.
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